MEET THE PHANTOM TEAM
We are Phantom Fishing Rods LTD. A team of dedicated shore anglers with a vast amount of real-world experience. We don't just build rods, we fish them hard - in all conditions. Our mission is simple: to push the absolute boundaries of fishing performance, developing tools that give serious anglers the edge when it matters most.
Kris Brash
Owner & Founder
I’ve been fishing for over 25 years. In that time I’ve lived and breathed shore angling - from the grind of winter match fishing in the UK to hunting big cod and halibut from the Norwegian shores. I fish all year round on a wide variety of marks across the UK and Norway, so I know how tough it can get and how important it is to have confidence in your gear. I’ve fished competitive matches and pleasure sessions on shore marks all around the UK and Norway, chasing cod, halibut, smooth hounds, bass and everything in between. That time has given me a vast amount of hands-on experience in reading the water, understanding seasons, and knowing what quality looks like. This business was started on that experience. No gimmicks, just proven kit that I trust on my own sessions. Everything we sell is something myself and the team have used, tested, and what we would take with us on our own marks. If it doesn’t pass the test, it doesn’t make it to you. Tight lines, Kris
Phil Wright
Team Member
With over 25 years plus of shore fishing experience, Phil is a dedicated angler based in the North East of England. From local marks to beaches all around the UK and the rugged coastline of Norway, he has put his expertise to the test in some of the most demanding conditions shore fishing has to offer. His dedication and deep technical knowledge made him a no-brainer for the Phantom team. Phil has been instrumental in testing all of our blanks across every aspect of shore fishing, providing detailed, honest feedback that has allowed us to collate data and tweak our rods until they are perfect.
Chris Mews
Team PHANTOM
Chris is up there with some of the best casters out there, and that expertise makes him a pivotal part of the PHANTOM team. His role is brutal but vital - he puts vast amounts of pressure and strain through all our blanks, testing them to their absolute limit to ensure every blank responds and recovers exactly how it should. Chris’s job is to destroy our blanks before you ever get the chance - putting huge pressure and strain through them to make sure they respond and recover perfectly. With over 20 years angling experience, Chris is far more than a big caster. He’s a top all-round angler who is no stranger to plucking great fish out wherever he goes.
Jordon Hamilton
Team PHANTOM
If anyone puts the hours in, it’s Jordon. With 20+ years angling experience, Jordon fishes more hours than any of us on the team. His dedication to fishing a vast amount of marks around the UK shows in his results. His go-to season is winter, like a lot of us - targeting cod from the shore regardless of freezing temperatures, wind, rain and snow. That’s where Jordon excels. He knows how to put our rods through some serious pressure, fishing the heaviest, roughest ground you can find. When we need a rod tested where it matters - in the gnarliest ground in the worst conditions - Jordon is the man.
Bobby Reed
Junior Team Member
Bobby is one of our junior team members and a young angler with a serious passion for shore fishing. Full of enthusiasm and energy, he is always eager to learn and quick to take on advice. He puts the hours in on the shore and shows a real determination to improve with every session. Bobby represents the next generation of our sport and is a great ambassador for junior sea angling. Supported on the bank by his dad James Reed, he is developing fast into a capable and confident shore angler. One to watch for the future and a valued part of Team PHANTOM.
Oscar Brash
Junior Team
Part of the future of Team PHANTOM. Oscar Brash has a genuine love and passion for sea fishing. What sets him apart is his attitude - always wanting to learn, always listening, and always putting it into practice on the next session. Very enthusiastic and willing to put the hours in on the beach, he is developing fast. A young angler with huge potential and definitely one to watch.